(A State University established under Haryana Act No. XXV of 1975)
B++ Accredited University by NAAC
  • Information: 1860-180-1810
    (09:00 AM to 06:00 PM)

Course Profile

After extensive deliberations and discussions with the industry, students and their parents, Maharshi Dayanand University conceptualized a unique and innovative 3–year, full-time, regular BBA (Industry Integrated) programme. This programme is aimed at developing management skills, job knowledge, and hard-core experience to handle dynamic business situations.


Successful 10+2 students or equivalent with minimum 40% marks in aggregate from Board of Education recognized by the University, are eligible for enrollment to this course.

Selection Process

Enrolled students will be admitted to the programme after successfully qualifying the Group Discussion and Personal Interview by a panel of Senior Academicians, Director of the Institute, and the Professionals from diverse Industries.

Award of Degree

The students, after successfully completing this 3-year Regular Degree Programme, during which their theoretical and practical training is duly evaluated, will be awarded the Bachelor of Business Administration (Industry Integrated) Degree by Maharshi Dayanand University, Rohtak.

Unique Features

  1. Students will be interviewed and short listed by reputed Industry or Corporate for admissions.
  2. Selected students will undergo on-the-job Training in leading Industry/Corporate.
  3. Industry may pay monthly stipend to the students as per University norms.
  4. Regular Classroom sessions will be held at approved Extended Learning Centers (ELC) at flexi timings.

Programme Methodology

This programme has consciously adopted the Industry Integrated pattern of education so as to equip the students with the requisite skill-set to meet the Industry requirements. The students, in the first semester, would undergo in-house training to prepare themselves to get equipped with the required skills to step into the real work environment. From second semester onwards, the student would have to work in the Industry / Corporate for about 4 days a week and simultaneously attend theoretical classroom sessions for 2 days a week. Each semester would conclude with a semester-end examination, conducted by the University. The industry evaluation of the students will be incorporated in the final result and award of degree.


Semester 1

  • 101-II Business Organization
  • 102-II Business Communication Skills-Workshop
  • 103-II Business Mathematics
  • 104-II Computer Fundamentals and Applications
  • 105-II Economic Policy and Analysis
  • 106-II Financial Accounting
  • 107-II Environment Management

Semester 2

  • 201-II Macroeconomic Foundations
  • 202-II Presentation Skills-Workshop
  • 203-II Principles of Management
  • 204-II Business Statistics
  • 205-II Economic and Business Legislation
  • 206-II Data Base Management Systems
  • 207-II Corporate Accounting
  • 208-II Training Report

Semester 3

  • 301-II Business Taxation
  • 302-II Business Etiquette-Workshop
  • 303-II Disaster Management-Workshop
  • 304-II Corporate Leadership
  • 305-II Business Environment
  • 306-II Cost and Management Accounting
  • 307-II Advanced Information Technology
  • 308-II Training Report

Semester 4

  • 401-II Indian Financial System
  • 402-II Indian Business Legends-Workshop
  • 403-II Developing Managerial Skills-Workshop
  • 404-II Fundamentals of International Business
  • 405-II Company Law
  • 406-II Research Methodology
  • 407-II Computer Networks and Web Development
  • 408-II Training Report

Semester 5

  • 501-II Financial Management
  • 502-II Operations Management
  • 503-II Management Economics
  • 504-II Emotional Intelligence-Workshop
  • 505-II Organizational Behaviour
  • 506-II System Analysis and Design
  • 507-II Business Process Outsourcing
  • 508-II Training Report

Semester 6

  • 601-II Advanced Management Concepts
  • 602-II Banking Operations Management
  • 603-II Business Ethics-Workshop
  • 604-II Marketing Management
  • 605-II Human Resource Management
  • 606-II Small Business Management
  • 607-II Event Management-Workshop
  • 608-II Training Report

Course Profile

Master of Business Administration (Industry Integrated) is not just a post-graduate degree in business administration, rather it is an extension of the traditional MBA programme in the sense that it involves highly interactive teaching sessions and diversified work experience. In each classroom session of MBA (Industry Integrated) programme, an in-depth preparation goes into imparting the modern concepts of management with emphasis on class participation and case studies, which are strategically important in learning the fast changing business scenario. This programme is conceptualized to provide hands-on experience in the real time business.

MBA (Industry Integrated) programme is more application oriented and gives practical exposure to the students along with the classroom theoretical knowledge of business & industry.

The programme methodology differs significantly from the traditional method. This programme blends Industry Exposure with Academic Knowledge. In this programme, the student has to undergo On-the-Job Training from the 2nd semester to the 4th semester. The Academic component will be provided through classroom learning at the University approved Extended Learning Centers located in different parts of the country. By the end of the programme, the students get a regular management degree as well as the industry exposure and experience. Hence, the students successfully completing this programme have a greater edge over the students doing traditional programmes.


A Bachelor’s degree with minimum aggregate score of 40% in any discipline from a University recognized by UGC.

On-the-Job Training:

The student would undergo On-the-Job Training in an organization for 4 days per week starting from the 2nd semester to 4th semester. On-the-Job Training would be arranged and monitored by NIAM. However, students can also arrange for the training themselves and NIAM shall monitor the same.

To cater to the various career choices that an MBA (Industry Integrated) aspirant might have, the following specializations are offered –

MBA (Industry Integrated)

  • Sales and Marketing
  • Financial Services & Banking
  • Retail Management
  • International Business
  • Information Technology
  • Human Resource Management


Programme Details


The duration of this programme is 2 academic years spread over 4 semesters. On successful completion of all the semesters, the students will be awarded with the MBA (Industry Integrated) degree by Maharshi Dayanand University, Rohtak.

MBA (Industry Integrated) programme can benefit those who have just passed their graduation and have no knowledge about working environment of today’s business organizations. During the pursuance of the programme, the students get the opportunity to understand their skill-sets, learn the working methods and understand the expectations of the industry.

MBA (Industry Integrated) is a challenging programme for the following reasons:

An intensive 50 hours In-house Training on personality development, time management and industry relevant skills in 1st semester.
A continuous On-the-Job Training in real business world from 2nd semester onwards.
The University and the Industry jointly evaluate the student’s performance


Semester – 1 Semester – II
  • II-101 Management and Organizational Behaviour
  • II-102 Managerial Economics
  • II-103 Business Environment
  • II-104 Financial & Management Accounting
  • II-105 Quantitative Analysis
  • II-106 Computer Application in Management
  • II-201 Financial Management
  • II-202 Operations Management
  • II-203 Business Research Methods
  • II-204 Business Legislation
  • II-205 Human Resource Management
  • II-206 Marketing Management
  • II-207 Training Report
Semester – III Semester – IV
  • II-301 Business Policy and Strategic Analysis
  • II-302 Management Information System
  • II-303 Specialization-1 Paper-1
  • II-304 Specialization-1 Paper-2
  • II-305 Specialization-2 Paper-1
  • II-306 Specialization-2 Paper-2
  • II-307 Training Report
  • II-401 Business Organization
  • II-402 Business Communication Skills-Workshop
  • II-403 Specialization-1 Paper-1
  • II-404 Specialization-1 Paper-2
  • II-405 Specialization-2 Paper-1
  • II-406 Specialization-2 Paper-2
  • II-407 Training Report
  • II-408 Comprehesive Viva-Voce


Elective Subjects



Sales & Marketing

Financial Services and Banking

Human Resource Management

Retail Management

International Business

Information Technology


Consumer Behavior

Security Analysis and Portfolio Management

Strategic Human Resource Management

Introduction to Retailing

Foreign Exchange Management

Database Management system

Advertising Management

Strategic Cost Management

Talent Management

Retail Buying & Merchandising Management

Export-Import Procedures and Documentation

System Analysis & Design


Sales and Distribution Management

System Analysis & Design

Training & Development

Retail Selling & Customer Service

International Marketing

Internet Programming

Brand Management

Project Planning and Control

Organizational Development

Supply Chain Management, Retail Information & Logistics

Foreign Trade Policy and Promotion

ERP Solutions